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"Move Your
Reader To Action Using Command Copy!"
From the 'guru' marketers to multi-billion dollar
Fortune 500 companies most of them have one thing in
common - All Use Command Copy!
You see it on sales letters and on television: Act Now!
- Order Now! - Pick Up The Phone And Call Now!
- Do it Now! - Take Action Today!
Command copy creates impulses to act!
It has the power to make a reader actually pick up the
phone and order when otherwise he would have put it off
if the command had not been given.
I'm not saying you turned him into a robot that had to
obey you and order. I'm saying that when you gave the
command to: 'Go Ahead And Order Now' ..you helped give
him the impulse to act. You 'opened' his mind up to the
thought of actually going ahead and picking up the phone
to call. Tell your reader exactly what he should do and
it will shock you when you discover he actually does it!
Is this hard to believe?
It has been proven through millions of dollars in
testing sales letters and tv commercials both with and
without command copy. The differences in responses are
astounding!
The owner of a popular real estate package being sold on
cable tv reported that when they put the words "Get up
and call now - 1-800-xxx-xxxx" across the bottom of the
screen and added a part at the end where he again gave
the order to 'get up and call now' the commercial
immediately began making a profit whereas every time it
was ran before it lost money!
Your reader or the TV viewer may be blown away by your
product. He may sit hypnotized by the thoughts of all he
could do with your product. But unless you tell him to
order now and show him a clear and easy way to do it, he
may just keep right on sitting there spaced out about
your product but never actually making the move to order
it.
To Your Success,
Allen Says
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There's no better way to learn how to write killer copy
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All rights reserved.
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