Articles
and Tips to Improve Your Online Business
Simple Steps to an
Internet Cashflow...
(Part 5 of 5)
Ok, you've now got a powerful multi-part
autoresponder course plugged in and set to go -
right? ;-)
Now it's time for the most VITAL step - marketing!
Before I dive into the various recommended
advertising resources and strategies, there is a
special tool you HAVE to equip yourself with if you
wish to maximize your online advertising success: An
Online Ad Tracker!
Advertising without a dependable ad tracker is like
a blind man surfing the web!
...A good ad tracker can easily run you $19.95 per
month, but as a member of Push-Button Publishing at
http://www.pushbuttonpublishing.com ad tracking is INCLUDED along with
your unlimited autoresponders, web hosting, a TON of
Internet marketing ebooks and tutorials, turnkey
business packages, and more - ALL of which you can
have for the same price you could spend on ad
tracking ALONE.
Once you have access to a good ad tracker, you are
able to track each of your advertising "campaigns"
on an individual basis...
For example, if you advertise your course through
"Billy Bob's Ezine", you'd set up a tracking link
for that -specific- resource. (To track your
results, you need to go through your autoresponder
course and replace your affiliate links with the ad
tracking link you set up for a given campaign. Don't
worry, it's a simple, 10 minute task ;-)
I can guarantee you that an ad tracker will save you
time, money, or BOTH as you begin advertising (by
enabling you to determine which advertising
resources are effective, and which are DUDS). And
naturally any money you save can be -spent- on
additional advertising, which means your ad tracker
MAKES you more money!
If you should choose to go with the ad tracker
provided by PBP (by joining their program) you'll be
provided with a very simply tutorial that will show
you how to set up tracking links within seconds.
Now...
In a perfect world, your advertising budget will
enable you to invest in my top recommended
advertising service, called "Lead Factory" at:
http://profitinfo.com/cgi-bin/lb.cgi?PI3402
For $150, you can plug your new autoresponder course
into the Lead Factory network, through which they
will promote your course until you've received a
-guaranteed- 500 subscribers!
Now, don't confuse Lead Factory with SPAM related
services that sell you pre-compiled lists (opt-in or
otherwise). With Lead Factory, people are *directly*
opting in to receive YOUR mailings, which makes ALL
the difference.
Marty Foley, owner of Lead Factory, will work with
you to get your campaign running...In fact, he'll
even help you with writing an ad that will maximize
the speed and quality of your subscriptions.
I just plopped down $1,500 several weeks ago to
renew my campaign with Lead Factory, and quite
obviously I wouldn't have done it if I wasn't
satisfied with their service!
I should note that Lead Factory is not suitable for
EVERY online business or product category. Before
ordering (although their service is guaranteed)
you'll want to drop Marty a note to make sure Lead
Factory is suitable for you.
...Here's one more "co-registration" service (like
Lead Factory) that I recommend:
http://www.hiplists.com
"HipLists" won't generate sign-ups quite as fast as
Lead Factory, but they may be PERFECT for you if
you're on a tighter budget (they charge just $.05
per single opt-in subscriber). (The one drawback
with HipLists is that you have to manually enter the
list of subscribers that they generate for you into
your autoresponder...But this takes just a couple
minutes to do.)
Eventually, as your advertising budget increases,
you could use BOTH Lead Factory and HipLists to
generate new subscribers even more quickly.
Ok, so what can you do if you don't have an
advertising budget to speak of?
Scratch and dig!
It will take some time, but you CAN generate a
handful of subscribers to your course/list every day
by using one or all of the following "guerilla"
marketing techniques...
1. This first method will most likely generate the
largest number of new subscribers for you, but it
will also take up the most time. Locate, and
participate in public message boards and forums that
relate to the topic of your course. If your course
is related to Internet marketing or making money
online here are two excellent public forums to
participate in:
http://www.ablake.net/forum
http://www.williecrawford.com/cgi-bin/index.cgi
You can't blatantly advertise in your forum posts,
but you CAN include a resource box, with a brief
plug for your free course (make sure to mention it's
free) and your autoresponder address so that people
can send a blank email and sign up.
Your sig file might look like this:
-----------------------------------
FREE 5 part e-course, "From Skeptic to
Online Success Story!" To receive part
1 right away, send a blank email to:
mailto:pbm_ezine@aweber.com
-----------------------------------
2. Submit your course to every online newsletter (or
"ezine") database/directly you can find. Do a search
on Google.com to generate a list of sites that will
allow you to submit your link.
3. In your email client (such as Outlook Express),
set up a signature file that is automatically
included with every email you send. Refer back to
advertising strategy # 1 for an example of what your
sig file might look like.
All email clients are a bit different, but assuming
you're using Outlook, click on Tools, select
Options, and then find the Signatures tab and go
from there!
-----------------------------------
Alright, the KEY when using the guerilla marketing
techniques above is to reinvest every penny you
generate back into the co-reg. services I
recommended. If you're starting from scratch it
could take you several weeks, or even months to
generate your initial co-registration service
investment.
But keep at it! Your effort and patience will PAY
off!
The KEY is to reinvest 100% back into promoting your
business over and OVER again, until your income
reaches a level to where you're satisfied... At
which point you can begin investing a lesser
percentage of your profit. But the more you invest,
the more quickly your business will grow.
Now, when you've got your first course plugged in to
a co-registration service, it's time to move on to
your NEXT course!
Just imagine, if you were to only generate $100
profit per course, with 50 courses plugged in on
autopilot you'd be making a cool $5,000 per month -
$60,000 a year!
Sound like a pipe dream?! I assure you it's not.
What's important is coming up with a realistic plan
- say, completing one course per week. And if you're
*really* aggressive, one course every couple
days...The key in this case would be locating
ready-made courses (vs writing your own).
Listen, when I started making BIG money online, I
started getting phone calls - from friends, family
members, friends of friends, you get the idea.
Well, despite my desire to help everyone I can,
there was no way I'd be capable of helping all these
people individually.
What I needed was a *simple* formula (many of the
people approaching me didn't have the first clue
about making money online) that's relatively EASY to
implement, yet one with SIGNIFICANT earning
potential...
After racking my brain, -this- 5 part course/formula
was my answer! At last, I had (and have) a way to
help the "average Joe" who comes to me asking to get
in on the action.
Get rich quick schemes don't work. You probably
receive false promises in your inbox every day!
...But please, don't fall for them.
Internet marketing and making money online is
SERIOUS business, just like any business in the
"real" world. Just like any business you HAVE to put
forth an effort in order to succeed. You need to
invest time and money. It will never cease to amaze
me how some people relentlessly expect to succeed
without making an investment of any kind. These
types will -always- be right where they are, unless
they come to the realization that one MUST give in
order to receive.
...There is no 5 minute, 100% free, plug and go
system that will make you $1000's every month.
...But I sincerely believe the unique formula
presented throughout -this- course to be one of the
-easiest- ways for virtually anybody to make serious
money online...
Give it an honest try, and I believe it will work
for YOU!
Here for Your Success,
Bryan Winters
----------------------------------------------
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